课堂上,学员分成3个小组以一个案例进行策划,并做出简单方案。用时30分钟。案例:一个针对妈妈群体的医药企业,50周年,为这个企业策划一个方案。第一组方案:创意:该品牌针对25岁到35岁的已婚妇女,家庭里面的妈妈,妈妈在家中要呵护自己的家人,这是对家人的守护,提到守护人们容易想到超人,因此以超人为切入点,打造清晰的视觉符号——辣妈超人,她是一个完美的女人,可以处理家里一切的难题,为家里所有人健康操心的妈妈。执行:进行360传播,结合线上线下所有的资源。请孙俪 In class, students are divided into three groups to plan in one case and make a simple plan. It takes 30 minutes. Case: A 50-year anniversary of a pharmaceutical company for moms, planning a plan for this business. The first group of programs: Creative: The brand for married women between the ages of 25 and 35, the family inside the mother, mother at home to care for their families, this is the guardian of the family, the guardian of people that super easy thinking, so To superhuman point of entry, to create a clear visual symbol - hot mom Superman, she is a perfect woman, can handle all the problems at home, for the health of all the mother’s mother. Implementation: Conduct 360 communications, combining all the resources online and offline. Please Sun Li