随着近年来体验经济在国内的迅速发展,令消费人群的消费需求发生了本质性地改变,消费者的消费行为也随之发生了变化。交互设计的目标就是让人与产品的关系更加和谐,最大程度上减少人与产品的疏离感,使生活变得简单有趣。本文通过研究数字媒体交互与用户的交互体验需求相结合,最大程度地发掘体验经济的价值内涵。 With the rapid development of experiential economy in China in recent years, the consumer demand for consumer groups has changed substantially and consumer behavior has also changed. The goal of interactive design is to make the relationship between people and products more harmonious, to minimize the sense of alienation between people and products, so that life becomes simple and interesting. This paper explores the value connotation of experiential economy by studying the interaction between digital media and user’s interactive experience.