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近几年来,随着家用电脑的逐渐普及,与其相关的外设产品也渐渐成为人们关注的焦点。目前,中国市场上的家用打印机品牌不下10几个,其中以“HP”、“EPSON”、“CANON”倍受注目。据有关数据资料显示,在目前拥有打印机的消费者中,购买HP打印机的消费者最多,占41.1%;购买EPSON打印机的消费者数量位居第二,占30.4%,CANON为第三,占19.6%。三者占总额的91.1%。为什么会出现这三种品牌三分天下的局面呢,是因为他们注重以下几个因素:品质影响消费者购买打印机的因素主要有质量、性能、价格、品牌、售后服务等等。在被调查的消费者中认为质量非常重要的占87.3%,而未来打算购买的潜
In recent years, with the gradual popularization of home computers, related peripheral products have gradually become the focus of attention. Currently, there are no fewer than 10 home printer brands in the Chinese market, of which “HP”, “EPSON”, “CANON” attract much attention. According to the data, in the current printer owners, consumers buy HP printers, accounting for 41.1%; buy EPSON printers, the number of consumers ranked second, accounting for 30.4%, CANON for the third, accounting for 19.6 %. The three accounted for 91.1% of the total. Why do these three brands appear in the world? Because they pay attention to the following factors: Quality Affects consumers to buy the printer, the main factors of quality, performance, price, brand, service and so on. 87.3% of the surveyed consumers consider quality to be very important, and the potential to purchase in the future