众所周知,在百货公司或连锁经营机构这些传统行业中,利用代金券作为促销手段已经是一种普遍并且奏效的营销策略。代金券这种形式可以引发消费者不断多次的消费,所以代金券的促销效果得到了商家的认可。与此同时,互联网产品促销战愈加激烈,将传统促销方式与互联网相结合的模式成为了一大亮点。 As we all know, in department stores or chain stores these traditional industries, the use of vouchers as a promotional tool is already a common and effective marketing strategy. This form of vouchers can lead to consumers continue to spend many times, so the promotion of vouchers has been recognized by businesses. In the meantime, the sales promotion of Internet products has become even more intense. The combination of traditional promotion methods and the Internet has become a major highlight.