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通常人们将伦理看作为维护人类生存与健康发展的基本准则,如果用这种对伦理的界定方式来评价跨文化传播,那么它本身就极具伦理意味,因为它既要打破文化的封闭状态、又要保持的文化生命力,还要保留文化的道德方式。在全球性危机日益深入的今天,实现跨文化传播异常艰难,在跨文化传播过程中充满着霸权、误解甚至冲突。如何实现跨文化传播,还能保持文化的伦理性,使个体与文化的自身价值与文化尊严能够保留,是当前跨文化传播最终目的,本文将对这个问题展开深入的探究,并提出相关有效措施。
People generally regard ethics as the basic guideline for maintaining the survival and healthy development of mankind. If we use this ethical way of defining intercultural communication, then it is very ethical because it not only needs to break the closed culture, But also to maintain the cultural vitality, but also to preserve the moral way of culture. As the global crisis deepens day by day, it is extremely difficult to achieve intercultural communication and full of hegemony, misunderstanding and even conflicts in the process of intercultural communication. How to achieve cross-cultural communication, but also to maintain the ethics of culture, so that the individual and cultural self-worth and cultural dignity can be retained, is the ultimate goal of intercultural communication, the paper will explore this issue in-depth, and put forward relevant and effective measures .