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现代科学技术日新月异,使得传统媒体为形式所迫纷纷开展变革和融合之举。校园广播作为传统媒体的代表之一,在面临受众群体变化、环境变化、技术传播平台的变化也亟须做出调整。本文从新、旧媒体融合的发展角度出发,以媒体为代表的微博为主线,结合微博自身多极化、裂变化、广泛化的传播特点和当代大学生媒介使用的特点,探讨了校园广播和微博互补长短的融合路径。
With the rapid changes in modern science and technology, the traditional media are forced to carry out reforms and mergers in the form of various forms. As one of the representatives of traditional media, campus radio is also in urgent need of adjustment in the face of changes in audiences, environmental changes and changes in the platform for technology dissemination. This article from the perspective of the development of new and old media integration, the media as the mainstay of the micro-blog, combined with its own multi-polarization, fission and dissemination of the characteristics of the media and the characteristics of contemporary college students to explore the campus radio and Microblogging complementary length of the fusion path.