第一,传统保险公司开展互联网营销渠道将成为必然选择。互联网保险在销售简易类寿险和财产保险时,在整体提高效率、节约成本方面具有明显优势。险企已开展互联网业务的占比超过七成,开展互联网业务会成为必然选择。第二,场景保险将成为重要发展方向。蚂蚁金服通过场景保险成功将保险产品由低频率的项目逐渐转向高频率,现阶段众多保险 First, the traditional insurance companies to carry out Internet marketing channels will become the inevitable choice. Internet insurance has obvious advantages in improving efficiency and saving costs as a whole when it comes to selling simple life insurance and property insurance. Insurance companies have launched more than 70% of the Internet business, to carry out the Internet business will become the inevitable choice. Second, scene insurance will become an important direction of development. Ant Financial Services through the scene insurance success insurance products from low-frequency projects gradually shifted to high frequency, many insurance at this stage