我国加入WT0以后,民营企业面临更加严峻的国际、国内竞争压力。日益复杂的市场竞争给民营企业选择目标市场和确立营销战略带来了挑战。民营企业由于搜集市场信息、研究市场的能力相对较弱,市场竞争多极化使得民营企业研究竞争对手和协作伙伴,进而选择自己具有竞争优势的目标市? After China joined WT0, private enterprises are facing more severe international and domestic competitive pressures. Increasingly complex market competition has challenged private enterprises to choose the target market and establish the marketing strategy. Due to the collection of market information, private enterprises have relatively weak ability of researching the market. The multi-polarization of market competition makes private enterprises research rivals and cooperative partners and choose their target market with competitive advantages.