“如今市场真是饱,什么产品都有人搞,很难插进一只脚。”人们这样抱怨。然而,饱和并不等于无一空白,难做并不等于无从下手。上海的热水器普及率达75％,其中燃气热水器占90％以上。可是张瑞敏调查后发现其中37％已到了更新换代的时限,于是针对上海人的消费偏好、当地的用水条件,改造了海尔电热水器,使之在安全、保健、便捷、高效等方面更胜一筹,再加上一流的售后服务,结果大幅度占领了上海市场。 “The markets are really full today and there are people who engage in any product, and it’s hard to get in.” People complain. However, saturation does not mean that there is no gap, difficult to do does not mean that no start. Shanghai’s water heater penetration rate of 75%, of which gas water heater accounts for more than 90%. However, after the investigation, Zhang Ruimin found that 37% of them have reached the time limit for upgrading. Therefore, according to the preference of Shanghai people and the local water conditions, Haier electric water heater was rebuilt to make it superior to safety, health care, convenience and high efficiency, Coupled with first-class after-sales service, the result of a substantial occupation of the Shanghai market.