伴随着,在数字网络及无线通信技术下迅猛发展,微电影作为“微时代”的宠儿,以其鲜明的特点备受追捧,在媒体融合的时代背景下,微电影充满机遇同时也荆棘密布,他不仅给传统的电影,广告,媒体带来巨大的冲击,同时又因自身局限性限制其发展。如何去面对微电影这种新媒体的表现形式,让其健康、有序、蓬勃的发展,是我们不得不面对的问题。 With the rapid development of digital network and wireless communication technology, as the darling of the “Micro Era”, microfilm is highly sought after by its distinctive features. Under the background of media convergence, micro-movies are full of opportunities and thorns. Mubu, he not only to the traditional film, advertising, media have a huge impact, but also because of their limitations to limit their development. How to face the manifestation of such new media as micro-film so that its healthy, orderly and vigorous development is the issue we have to face.