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近年来,同质化竞争逐渐成为影响广电媒体发展的突出矛盾之一,并与频道专业化的发展前景相矛盾、与频道品牌树立的目标相背离、与受众多样化的收视需求不相适应,已经成为当前困扰广电媒体的顽疾。本文立足浙江广播电视现状,通过跨年度的观察分析,对相关频道进行了集中调研和数据分析,以此来把握我省广播电视媒体的同质化竞争状况及走向,分析了产生的原因和带来的危害,提出应对之策。
In recent years, the homogeneity competition has gradually become one of the outstanding contradictions that affect the development of the media of broadcasting and television. It also contradicts with the development prospects of channel specialization and departs from the goal set by the channel brands, which is incompatible with the audience’s diverse viewing needs. Has become the current chronic problem plaguing radio and television media. Based on the status quo of Zhejiang Radio and Television, this article through cross-year observation and analysis of the relevant channels conducted a focus on research and data analysis, in order to grasp the homogenization of radio and television media in our province the status and trend of analysis of the causes and bring The harm, put forward countermeasures.