编制预算由于我们经常误解促销与预算的作用,没有予以足够的重视,所以本文用了不少篇幅来明确促销的意义、方法类别和作用,并概述了促销预算的目的及做促销预算的方法。促销预算与控制的恰当准备取决于对这两个领域的深刻理解,因为你不可能左右自己不懂的东西。做促销预算需要以下四个步骤:(1)开预备会;(2)明确各个成员的分工;(3)准备并编制预算;(4)设立预算 Budgeting Since we often misunderstand the role of promotion and budgeting, we haven’t paid enough attention to it. Therefore, we have used a lot of space to clarify the significance, methods, and roles of promotions, and to outline the purpose of promotional budgets and how to do promotional budgets. The proper preparation of promotional budgets and controls depends on a deep understanding of these two areas, because you can’t confuse things that you don’t understand. The following four steps are required to make a promotional budget: (1) to prepare for the conference; (2) to clarify the division of work among the various members; (3) to prepare and prepare the budget; (4) to set up a budget