贴片广告是影院收入的一部分,影院希望有一部分的额外收入,好地段影院的房租一直往上涨,尤其是现在的成本越来越高,所以竞争非常激烈。地理位置在市中心的影院,消费人群比较集中,都是18-35岁的人群,诸多的因素造成很多的广告商对这个行业比较看重,因为观影的人群相对比较精准,加上现在包括大片的引进,影片的质量越来越好,所以有更多的人关注电影,广告圈内的人也会关注这个方面。 Patch advertising is part of the cinema’s revenue, and cinemas want some additional revenue. The rental of theaters in good locations has been on the rise, especially as the costs are getting higher and higher so the competition is fierce. Location In the downtown cinema, consumer groups are more concentrated, are 18-35-year-old crowd, many factors cause a lot of advertisers value this industry, because the viewing crowd is relatively accurate, plus now includes a large The introduction of the film quality is getting better and better, so there are more people concerned about the movie, people in the advertising circle will also pay attention to this aspect.