２１世纪的市场是买方市场,生产能力过剩是普遍的现象,争夺市场的竞争也会越来越激烈。我国的体育用品业要想在竞争中不被淘汰,并且赢得一席之地,必须大胆创新,积极吸收国内外先进的企业经营手段,风行世界的ＣＩＳ战略不可避免地被导入中国。一、ＣＩＳ的内涵ＣＩＳ是ＣＯＲＰ The 21st century market is the buyer’s market, overcapacity is a common phenomenon, the competition for the market will become increasingly fierce. China’s sporting goods industry in order not to be eliminated in the competition, and won a place, we must boldly innovate and actively absorb domestic and foreign advanced business tools, the popular CIS strategy will inevitably be introduced into China. First, the CIS content CIS is CORP