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海尔的最新发展到底如何?海尔文化如何变革?怎样与跨国公司进行比较?如何获得其间的启示?如何完成超越?这是大家关心的问题。观念创新、管理创新、文化创新、流程再造,海尔发展的每一步都伴随着创新突破,创新已成为海尔文化的灵魂。在海尔的创新体系中,企业文化创新是关键,海尔的核心竞争力、品牌、影响力构造都源自海尔文化。所以说,企业文化是企业素质和竞争力持续提高的关键,是企业发展止动力、助动力、推动力的源泉。海尔企业文化建设的先进经验已经受到了各方的高度评价。哈佛商学院、世界经济论坛、瑞士洛桑国际商学院、英国《金融时报》、美国《商业周刊》也都先后高度评价。
How the latest development of Haier? Haier culture how to change? How to compare with multinational corporations? How to get enlightenment? How to complete the transcendence? This is everyone's concern. Idea innovation, management innovation, cultural innovation, process reengineering, Haier every step of the development accompanied by innovation breakthroughs, innovation has become the soul of Haier culture. In Haier's innovation system, corporate culture innovation is the key, Haier's core competitiveness, brand, influence structure are derived from Haier culture. Therefore, the corporate culture is the key to continuous improvement of enterprise quality and competitiveness and a source of motivation, motivation and driving force for the development of an enterprise. Haier's advanced experience in corporate culture has been highly praised by all parties. Harvard Business School, the World Economic Forum, the Lausanne International Business School in Switzerland, the Financial Times in the United Kingdom and the Business Week in the United States also spoke highly of each other.