上期,我们登了集成灶一组“代理之计在于春”的稿件后,引来了业内集成灶从业者的关注、他们纷纷致电本社表达了他们对这个行业的观点以及做法。观点之一就是集成灶行业竞争的焦点并不在于产品和品牌上,而是在于渠道上。渠道的高低、分布、组合、匹配等都决定了运作市场的成败。对于集成灶行业来讲,代理商所建立的区域市场网络和销售能力,对行业的发展起到了举足轻重的作用,但由于目前集成灶行业本身存在的问题,以及大型代理商参与度的降低,以及一个代理商同时代理多 In the previous issue, we got the attention of the integrated cooktop practitioners after they posted the manuscript of Integrated Cooksticks in Spring. They all called our agency to express their views and practices on this industry. One point of view is that the focus of the integrated kitchen industry competition is not on the product and brand, but on the channel. The level of the channel, distribution, combination, matching and so determine the success or failure of the operation of the market. For the integrated stove industry, the regional market network and sales capacity established by the agents played an important role in the development of the industry. However, due to the problems existing in the integrated stove industry at present and the decreasing participation of large-scale distributors, Acting at the same time more agents