随着我国社会主义市场经济体制的确立,迫切要求企业加快转换经营机制的步伐,而这一转换成功的首要标志,就是看企业能否以市场需求为导向,以追求利润最大化为目标,积极参与市场公平竞争.因此,企业必须下大力了解、研究、预测市场,能动地适应市场,进而驾驭市场.市场经济的本质是“公平交易”四个字.公平与否,要靠政府通过制定经济法规、运用经济杠杆、完善市场管理等宏观调控手段,来制止不正当的竞争行为和非法经营活动,努力为企业创造一个公平竞争的环境.但是,“交易”二字则属企业行为,得靠企业物美价廉的 With the establishment of China’s socialist market economic system, enterprises are urgently required to accelerate the pace of transforming their operating mechanisms. The first sign of success in this transformation is to see whether companies can be guided by market demand and pursue profit maximization as their goal. Participate in market fair competition. Therefore, companies must vigorously understand, study, and forecast the market, and be dynamic in adapting to the market and then driving the market. The essence of the market economy is the word “fair trade”. To be fair or not, it is up to the government to formulate the economy. Regulations, the use of economic leverage, and the improvement of market management and other macro-control measures to stop unfair competition and illegal business activities, and strive to create an environment of fair competition for enterprises. However, the word “transaction” is a corporate act. Business is inexpensive