Turn 是旋转的意思,Key 是钥匙。Turn-Key 就是把钥匙插进门锁的钥匙孔内旋转,门就被打开了。这是美国企业界流行的一句话,意思是把顾客所需要的东西全部提供给他们。在销售中,推销员站到顾客的立场上,省略各种繁杂手续,把顾客所需要的东西,全部安排、组合好,统统提供给顾客。换句话说,把顾客所需要的全部东西 Turn is the rotation, and Key is the key. Turn-Key turns the key into the keyhole of the door lock and the door is opened. This is a popular phrase in the American business community. It means that all the things that customers need are provided to them. In sales, the salesman stands in the customer’s position, omits all sorts of complicated procedures, arranges all the things that the customer needs, and arranges all of them in order to provide them to the customer. In other words, put everything the customer needs