论文部分内容阅读
随着社会进步,和现代设计观念巨大影响,在国际商业设计中民族元素的价值受到市场的重新认识,中国元素的重要性上升到前所未有的设计高度。具有地域特色的产品逐步形成走向世界的新格局,一方面赋予民族艺术文化新的内涵和价值,另一方面催生出与之密切相关的商业设计。彝族民族艺术具有鲜明的民族色彩和独特的艺术形式,是现代商业设计的文化宝库,浓厚的人文内涵,个性鲜明的元素与现代商业设计有诸多结合点、生长点、创新点。彝族民族艺术元素作为中国元素的内容之一,是现代商业设计的重要资源和个性符号,如何在商业设计中彰显彝族元素,促进民族艺术的传承创新和民族经济发展,不仅具有重要的经济价值,更要深远的文化发展意义。
With the social progress and the great influence of modern design concept, the value of ethnic elements in international commercial design has been re-recognized by the market. The importance of Chinese elements has risen to unprecedented design. With the regional characteristics of the product gradually formed a new pattern to the world, on the one hand to give new artistic connotation and value of the nation, on the other hand gave birth to closely related to the commercial design. Yi nationality art has distinct national colors and unique artistic forms. It is the cultural treasure house of modern commercial design. The rich cultural connotation and distinctive elements of Yi nationality have many points of combination, growth and innovation with modern commercial design. As one of the elements of Chinese elements, the Yi nationality art element is an important resource and individuality symbol of modern commercial design. How to highlight Yi elements in commercial design and promote the inheritance and innovation of ethnic arts and national economic development is not only of great economic value, More far-reaching significance of cultural development.