在中国市场上,随着竞争的日益激烈,越来越多的企业意识到,品牌是一种竞争利器。但是,在实际操作中,很少有企业能够把产品和品牌区分开,并说出产品值多少钱,品牌值多少钱。大部分企业的营销行为,都是基于把产品卖出去就是胜利的思想,忽视了产品可 In the Chinese market, with the increasingly fierce competition, more and more enterprises realize that the brand is a competitive weapon. However, in practice, very few companies can distinguish between products and brands, and say how much the value of the product, the brand value of how much money. Most of the marketing activities of enterprises, are based on the idea of ​​selling the product is a victory, ignoring the product