在注意力缺货和信息碎片化的营销4.0时代,品牌需要为消费者创造“哎哟不错哦时刻(Wow Moment)”。如果硬是要从刚刚结束的纽约广告周找亮点,那可能就是体验营销了。面临营销预算缩水和社交红利衰减的双重压力,麦迪逊大道和闸北火车站旁的4A公司和他们挑剔的客户们正在意识到内容营销的梦想幻灭,拼创意费预算的体验营销也许才是数字营销“打野拿龙”的大招。脱胎于活动营销(Event Marketing)的体 In the era of marketing 4.0, where attention is out of stock and information is fragmented, brands need to create “Wow Moments” for consumers. If you just want from the just-concluded New York Advertising Week to find highlights, it may be experiential marketing. Faced with the dual pressures of shrinking marketing budgets and declining social bonuses, 4A companies at Madison Avenue and Zhabei station and their discerning clients are realizing that the dream of content marketing is disillusioned and experiential marketing of creative cost budgeting may be digital marketing “Wild Norang” big move. Born from the body of Event Marketing