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大多数高管都觉得,避免被年轻竞争者超越的唯一办法是抛开过去的历史包袱,加速改变公司面貌。他们只对了一半。公司战略是一门关于选择前方正确道路的艺术。而完全摒弃历史的企业不但可能重犯过去的错误,还有可能阻碍自身未来的发展。因此,企业需要从自身发展历程中记住四个要点。借鉴历史,但要准备好舍弃不符合企业当前发展目标的那一部分。
Most executives feel the only way to avoid being surpassed by young competitors is to put aside the historical burden of the past and accelerate the changing face of the company. They are only halfway. Corporate strategy is an art about choosing the right path ahead. And enterprises that completely abandon history can not only repeat their mistakes in the past but also hinder the development of their own future. Therefore, companies need to keep in mind the four points in their own development. Draw lessons from history, but be prepared to discard that part that does not fit your organization’s current goals.