企业文化是企业管理中不可缺少的一部分,优秀的企业文化能够营造良好的企业环境,提高员工的文化素养和道德水准,增强凝聚力、向心力和约束力,形成企业发展不可或缺的精神力量和道德规范,能对推动企业发展产生积极的作用,使企业资源得到合理的配置,从而提高企业的竞争力。企业文化的凝聚力来自于企业根本目标的正确选择。如果企业的目标既符合企业的利益,又符合绝大多数员工的利益,即是 Corporate culture is an indispensable part of business management, excellent corporate culture to create a good business environment, improve staff’s cultural quality and moral standards, and enhance cohesion, solidarity and binding force, the formation of an indispensable business development of spiritual strength and morality Norms, can promote the development of enterprises have a positive effect, so that a reasonable allocation of corporate resources, thereby enhancing the competitiveness of enterprises. The cohesion of corporate culture comes from the correct choice of the fundamental goal of the enterprise. If the goal of the enterprise is not only in the interests of the enterprise but also in the interests of the overwhelming majority of employees,