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中国广告年度畅销书《创意是根钉》作者,曾在美国上市公司AOBO任职副总裁8年,张默闻策划集团创始人,连续5年中央电视台广告策略顾问,服务娃哈哈、盼盼饮料、恒大冰泉、曼卡龙珠宝快克感冒药等中国知名品牌。他提出:“策略准、创意狠、地位稳”的品牌概念,发表了《创意是剂药,关键看疗效》等颠覆性观点,他主导创意实战性。201 4年与国际4A公司,中国本土最具实力的公司三轮竞争,最终赢得恒大冰泉,恒大粮油等
China Advertising Year’s bestseller “Creative is the root nails,” the author, served as vice president of AOBO listed company in the United States for 8 years, Zhang Meowing planning group founder, CCTV advertising strategy consultant for 5 years, serving Wahaha, panpan drinks, Evergrande Ice Springs, Mankarongkangkekeke cold medicine and other well-known Chinese brands. He proposed: “The strategy is accurate, the idea is ruthless, and the position is steady”. The concept of brand is disoriented such as “medicine is creative, the key is curative effect”, and he leads the creative and actual combat. In 201 4, it competed with 4A International Company and China’s most powerful domestic company for three rounds to win the Hengda Bingquan and Hengda Cereals and Oils etc.