日化线的竞争激烈程度更甚于专业线,但毕竟日化线的总体市场份额很大,因此仍有创业者不断介入欲谋得一杯羹,而在这股潮流中成功的案例却非常鲜见。从2001年以来崛起的国产日化品牌自然堂,则是一个例外。 The competition is even more intense than that of the professional line. However, after all, the overall market share of the chemical line is very large. Therefore, there are still many entrepreneurs who are constantly intervened to gain a share of the successes in this trend. However, see. An exception is the rise of the domestic daily brand nature hall since 2001.