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“在1999年的时候,我们为在中国累计销售100万台喷墨打印机举行了庆功会。而今年我们的计划是销售100万台喷墨打印机。”佳能计算机及外围设备事业部总经理山崎学充满信心地告诉记者。目前,佳能只有在日本和美国市场上喷墨打印机的销售量才超过了100万。到底这个数字对于中国市场意味着什么?山崎学认为,对于一个产品来说,市场份额就是其生命。当佳能达列100万销售量的时候,就意味着佳能在国内的喷墨打印机市场上占有了40%的份额,也意味着中国将成为佳能除日本以外的亚太区最大的喷墨打印机市场。中国是一个具有巨大潜力的市场,更多的厂商都希望能尽可能地占得一席之地。国内的打印机产品市场竞争非常激烈,这可以从不断下降的价格走势看出端倪。但是,当价格在下降到一定程度的时候,就不再是决定产品的关键因素。是否有好的品牌、准确的产品定位、
“We celebrated the cumulative sales of 1 million inkjet printers in China in 1999. This year we plan to sell 1 million inkjet printers.” Yamazaki, General Manager, Computer and Peripherals Division, Canon Confidently told reporters. At present, Canon only sold over 1 million inkjet printers in Japan and the United States. In the end what does this number mean for the Chinese market? Yamazaki believes that for a product, market share is its life. When Canon lists 1 million sales, that means Canon has a 40% share of the domestic inkjet printer market, which means that China will become Canon’s largest inkjet printer market in the Asia Pacific region excluding Japan. China is a market with great potential. More manufacturers hope to gain as much space as possible. Domestic printer market competition is fierce, which can be seen from the declining price trend. However, when the price drops to a certain extent, it is no longer the key factor that determines the product. Is there a good brand, accurate product positioning,