今天来探讨移动终端已经体现不出所谓前瞻性了,因为它已经是一个存在多年的市场现实,但是业界和学界对此研究不足,很长的一段时间只是把它局限在“通信工具”的领域,严重低估了它的传播和营销价值,现在开始意识到问题的严重性了,无论是媒体经营者或者广告主,高度关注移动终端,将其视为互动营销的核心武器。 Today, to explore the mobile terminal has shown no so-called forward-looking, because it is already a multi-year market reality, but the industry and academia lack of research for a long time just to limit it to “communication tools” Has seriously underestimated its spread and marketing value. Now it is aware of the seriousness of the problem. Whether it be media operators or advertisers, they are paying close attention to the mobile terminal and regard it as the core weapon of interactive marketing.