随着市场经济的飞速发展,电视广告已越来越多地涌进人们的视听领域。它作为一种具有极强影响力的大众媒体,影响着人们的日常生活,尤其是影响小学生的言语表达。本文将从小学生口头禅的来源、影响因素、影响结果及解决策略等方面,对电视广告用语对小学生口头禅的影响作出详细的阐述。 With the rapid development of the market economy, television commercials have increasingly poured into people’s audio-visual field. As a kind of influential mass media, it affects people’s daily life, especially the language expression that affects the pupils. This article will elaborate the impact of television advertising language on pupils ’mantra from the aspects of the source of pupils’ mantra, influencing factors, the impact results and the strategies for their solution.