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零售业引入竞争机制意旨在提高行业的整体效率,带动企业发展达到获利的目的,但是在现实中过度竞争常带来行业的低效率。零售业产品的同质化,进入壁垒低,退出壁垒高以及分布地点的区域化是导致过度竞争的主要原因,寻求产品的差异化,预期区域总的消费需求合理把握零售业的数量,是对零售业健康发展的基本要求。
The introduction of competition mechanism in the retail industry intends to raise the overall efficiency of the industry and promote the development of enterprises to achieve profit-making purposes. In reality, however, over-competition often leads to inefficiencies in the industry. The homogeneity of the retail products, barriers to entry, high barriers to entry and regionalization of distribution are the main reasons leading to over-competition, seeking to differentiate products and anticipating the total consumption demand in the region to reasonably grasp the volume of retail sales. The basic requirements for the healthy development of the retail industry.