研究媒体的广告经营有很多的角度,从广告主的角度来分析的话,广告主和媒体在广告的经营活动当中存在着一个链条的互动关系,就是企业花钱,到媒体投放广告,媒体的广告需要受众来接受。受众同时扮演着两种角色,一种是广告信息的接受者,一种是企业产品的 There are many angles to study the advertising operation of the media. From the advertiser’s point of view, advertisers and the media have a chain interaction in the advertising business activities, that is, enterprises spend money, advertise in the media, advertise in the media Need the audience to accept. The audience also plays two roles, one is the recipient of advertising information, one is the product of the enterprise