一个好的品牌故事对品牌的成功与否起着非常重要的作用。在品牌传播的过程中,如果能让品牌故事内化为产品,使消费者觉得即使需要支付高价才能获得,也会心甘情愿购买这个产品的话,那么这个品牌便是成功的。因为此时的消费者通过购买获得的不只是产品的物质形态本身,更多的是品牌故事带来的情感上的体验。 A good brand story on the success of the brand plays a very important role. In the process of brand communication, if the brand story can be internalized into products so that consumers feel willing to pay for them if they need to pay a high price, then the brand will be successful. Because at this time consumers through the purchase of not only the physical form of the product itself, more emotional experience brought about by the brand story.