论文部分内容阅读
西部地区的农产品总体水平不高、营销水平较低、流通不便等造成西部地区的农产品市场化程度低,导致西部地区农业发展落后。推动西部地区农产品的营销以及农业的发展,需要采取绿色营销的方式。文章在对绿色营销概念进行分析的基础上,就绿色营销的理论、西部地区绿色营销的内在驱动机制进行了研究,从农产品绿色生产、农产品绿色价格、农产品绿色促销和农产品绿色渠道四个方面构建绿色营销模式。
The overall level of agricultural products in the western region is not high, the marketing level is low, and the circulation is inconvenient. As a result, the marketability of agricultural products in the western region is low, leading to the backward development of agriculture in the western region. Promote the marketing of agricultural products in the western region and the development of agriculture need to adopt green marketing. Based on the analysis of the concept of green marketing, this paper studies the theory of green marketing and the internal driving mechanism of green marketing in the western region from four aspects: green production of agricultural products, green prices of agricultural products, green promotion of agricultural products and green channels of agricultural products Green marketing model.