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近年来,我国网络技术得到了长足的发展,各种网络技术和手段被用到现代企业,提高了企业运转的效率,为企业带来了更多的经济效益。同时,也拓宽了传统媒体的渠道和方式,推动了企业营销的发展。另外,随着新媒体市场的发展,也改变了人们的思想观念和行为。现代企业普遍关心的一个重要问题就是寻求将新媒体市场的营销策略和传统策略相结合的方式,促进企业营销的发展,从而推动企业经济效益的提高。本文对新媒体市场进行了概述,并分析了新媒体市场的营销策略和管理创新的经验。
In recent years, the network technology in our country has made great progress. Various network technologies and methods have been applied to modern enterprises, which has improved the efficiency of enterprises’ operation and brought more economic benefits to the enterprises. At the same time, it also broadened the channels and ways of traditional media and promoted the development of enterprise marketing. In addition, with the development of the new media market, people’s thinking and behavior have also been changed. An important issue that modern enterprises generally care about is to seek ways to combine marketing strategies and traditional strategies in the new media market to promote the development of corporate marketing so as to promote the improvement of the economic efficiency of enterprises. This article gives an overview of the new media market, and analyzes the marketing strategy and management innovation experience of the new media market.