长春交通之声广播电台FM96.8在长春广播市场中占据了很大的份额,据赛立信2012年6月份收听数据显示,它的市场份额为40.92%,车载收听份额为70.18%。由此可见,它是车载收听环境下运营得非常成功的一个交通电台。交通之声有天时地利的条件,它能够共享长春交通支队的路况资料,更主要的是它有“人和”——“平民化”这一核心因素。交通之声的节目有鲜 Changchun Traffic Sound Radio FM96.8 occupies a large share in the Changchun Broadcasting Market. According to data collected by Lisence in June 2012, it has a market share of 40.92% and a car share of 70.18%. From this we can see that it is a very successful traffic radio station operating in a car listening environment. The sound of traffic has its advantages and disadvantages. It can share the traffic information of the Changchun traffic detachment. More importantly, it has the core factor of “people and ” - “civilians ”. The sound of traffic shows are fresh