主持人在电视中的出现,标志着大众传播过程的重大转折:使信息通过电视这个大众媒介的传播的过程,从一级传播变成为了二级传播。在主持人出现以前,信息传播一般是直接由电视流向观众,主持人出现之后,充当起了在电视和观众之间传递信息的“舆论领袖”的角色。他一边连着大众传媒欲传递的信息,一边连着大众信息欲达到的受众。 按照戈夫曼的“场景理论”,所有社会角色的行为实际上都是表演,都是有选择的展示,而且同戏剧表演一样,要有恰当的舞台,演员要注意控制自己的举止,每出戏中的 The appearance of the moderator in television marked a major turning point in the process of mass communication: the process of disseminating information through the mass media of television changed from primary communication to secondary communication. Before the advent of the moderator, the communication of information was generally directed from the television to the audience. After the appearance of the moderator, the moderator played the role of “media leader” who transmitted information between the television and the audience. While attached to the message the mass media is trying to convey, he attaches to the audience he wants to reach. According to Goffman’s Scenario Theory, all social roles are actually performances, all of them are selective displays. Just as with theatrical performances, there must be an appropriate stage. The actors should pay attention to controlling their own behavior. In the play