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在瞬息万变、日新月异的传媒市场上,机遇稍纵即逝,传统媒体欲有所成就,必须兼备敏锐眼光与果断执行力,积极对接市场需求发展新业务与新服务。新华社的社办报刊中,不乏拥有敏锐触角的新项目操盘手,也不乏契合市场需求且模式可行的新媒体项目。部分报刊的产品布局已初步展开,其中一些新兴项目因定位准确,商业变现路径已经显现,盈利可期。《半月谈》:延长价值链,进军教育培训产业在半月谈杂志社总编辑王海征看来,新媒体的兴起正在改变传统新闻产品的价格形成机制和收入模式,从较长期看,新闻免费将是大势所趋。在免费的趋
In an ever-changing and ever-changing media market, opportunities are fleeting. For traditional media to achieve some accomplishments, it must have both acute and decisive executive power and actively develop new businesses and services in response to market demand. Xinhua News Agency’s social media, there is no lack of keen tentacles of the new project Trader, there is no lack of market demand and mode feasible new media projects. The layout of some newspapers and periodicals has been initially explored. Some of the emerging projects have been positioned accurately and the path of commercial liquidation has emerged and the profitability can be expected. “Half a month talk”: to extend the value chain, enter the education and training industry In half a month on the magazine editor Wang Hai Zheng view, the rise of new media is changing the traditional news product price formation mechanism and revenue model, in the longer term, the news will be free The trend of the times. In the free trend