《营销论语》李传屏著中国市场出版社“论”者,选辑编辑也;“语”者,夫子之言也;《营销论语》者,传屏先生之第一本著作也。仔细拜读,书中微言大义的核心观点中融汇了传屏先生二十多年从业经验中对于营销和品牌经营的独特理解,可谓心血力作,来之不易。“《营销论语》包括营销与品 ”Marketing Analects of Confucius“ Li Chuanping China Market Press ”on“ those who edit editors; ”language“, the words of the Master also; ”Marketing Analects“ who, Mr. Chuan Ping's first book also. Carefully read, the book's micro-righteous core point of view of the integration of Mr. Chuan-ping business experience for over 20 years for marketing and brand management unique understanding, described as hard work, hard won. ”Marketing Analects" includes marketing and product