随着市场化进程中出现的种种“负面效应”，企业伦理成为当今人们关心的一个热点问题，社会主义市场经济的建立和完善强烈地呼唤着企业的伦理建设。而一个国家的传统文化在很大程度上决定了人们的伦理价值观。本文深刻研究和挖掘了中国传统文化的主体儒家学说所涵盖的经济伦理的价值意蕴，并以此来指导我们今天的企业伦理建设。 With the various “negative effects” appearing in the course of marketization, corporate ethics has become a hot issue that people are concerned about today. The establishment and perfection of the socialist market economy strongly calls for the ethical construction of enterprises. The traditional culture of a country to a large extent determines people’s ethical values. This essay profoundly studies and excavates the value implications of economic ethics covered by the Confucianism of the main body of Chinese traditional culture and guides us to the construction of corporate ethics today.