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在现代的市场竞争下，在现代生活水平中，消费者不再是花钱的机器，他们不光是要购买商品实物，而且更重要的是同时购买一种有“情感”的商业服务，使用公共关系策略创造商业的无形资产已是商业竞争的高级阶段。
In the modern market competition, in modern living standards, consumers are no longer money-consuming machines. They not only want to buy physical goods, but more importantly, they also buy a kind of “emotional” business service and use public Relationships Strategy Creating intangible assets for business has been an advanced phase of commercial competition.