论文部分内容阅读
当前,随着网络技术的不断发展,民众获取、发布信息的渠道越来越多,诸如微信、微博、论坛等。信息传播渠道的日益扩张,也使得社会进入了一个具有多重意义的“自媒体”时代,传媒生态发生了巨大的变化,舆论引导工作面临前所未有的压力。为了适应这一变化,有效强化舆论阵地建设,我区积极深化新闻体制机制的创新,以区新闻中心为实施主体,通过探索“全媒体”管理模式来应对“自媒体”的冲击。一、“自媒体”的概念及其特
At present, with the continuous development of network technologies, more and more channels for people to access and distribute information are provided, such as WeChat, Weibo, forums and the like. The ever-expanding channels of information dissemination have also made the society enter a era of “self-media” with multiple meanings. The media ecology has undergone tremendous changes, and public opinion leads work under unprecedented pressure. In order to adapt to this change and effectively strengthen the construction of public opinion positions, our district has actively deepened the innovation of the news system and mechanism, took the district news center as the main body of implementation and responded to the “self-media” impact by exploring the “all media” management model . First, “From the media ” concept and its special