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武汉市拥有丰富的乡村旅游资源,潜在市场巨大。旅游电子商务是当前旅游业发展的新形式。旅游电子商务突破了旅游业传统的经营模式和手段,为旅游也带来了新的契机。乡村旅游业与电子商务结合发展,形成新的沟通桥梁,将极大地促进武汉乡村旅游持续、稳定、健康的发展。本文对武汉市城郊乡村旅游资源优势和武汉市电子商务发展现状进行了一定的探讨和分析,并且对武汉乡村旅游发展电子商务的路径进行了一些初步的探讨,以期达到通过电子商务促进武汉乡村旅游进一步发展的目的。
Wuhan has a wealth of rural tourism resources, a huge potential market. Tourism e-commerce is a new form of tourism development. Tourism e-commerce has broken through the traditional business modes and means of tourism and brought new opportunities for tourism. The combination of rural tourism and e-commerce and the formation of a new communication bridge will greatly promote the sustained, steady and healthy development of rural tourism in Wuhan. In this paper, the suburban rural tourism resources in Wuhan City and the status quo of e-commerce in Wuhan were discussed and analyzed, and some preliminary discussions were made on the path of rural tourism in Wuhan in order to achieve the promotion of Wuhan rural tourism through e-commerce The purpose of further development.