品者,众人之口也。那些被家长推崇、被同行佩服、被学生喜欢的好老师,就是学校中的品牌教师,是品牌学校的标识。现在孩子上学,有一种风气:择校,择班,择老师。从教育者的角度去看这种现象,择有择的原因,热有热的理由。一所学校、一位老师能让自己“热”起来、并能让这种热度持久不衰,那就树立了自己的“品牌”。品牌是质量和信誉的象征。作为校长,我一直在思考如何拥有自己的品牌, The product, everyone’s mouth also. Those who are respected by parents, admired by their peers, are good teachers like students, is the brand teacher in the school, is the logo of the brand school. Now children go to school, there is a trend: school choice, choose classes, choose a teacher. From the perspective of educators to see this phenomenon, choose the reasons for the choice, hot hot reasons. A school, a teacher can make yourself “hot” up, and make this heat lasting, then set up their own “brand ”. Brand is a symbol of quality and credibility. As principal, I have been thinking about how to own my own brand,