中国移动在2005年取得了很多成绩,这与我们坚持创新有关。同样,中央电视台这几年取得了有目共睹的成绩,这也是因为创新。我们认为,创新是企业成长的关键,一个国有企业应当学会利用媒体、尤其是中央电视台这样的媒体来做好市场。目前,中国移动已经看到与媒体创新合作的三点好处。 China Mobile made a lot of achievements in 2005, which is related to our persistent innovation. Similarly, CCTV has made remarkable achievements in recent years because of its innovation. In our opinion, innovation is the key to the growth of a company. A state-owned enterprise should learn to use the media, especially the media such as CCTV, to do a good job in the market. At present, China Mobile has seen three advantages of innovative cooperation with the media.