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《21世纪广告史研究丛书》杨海军主编《21世纪广告史研究丛书》是河南大学杨海军教授在其主持的国家社科基金项目《中国古代广告史研究》成果的基础上,带领“广告史研究课题组”成员共同编撰而就,该丛书近150万字,分为《中国古代商业广告史》(杨海军),《中国近现代商业广告史》(苏士梅),《中国当代商业广告史》(黄艳秋、杨栋杰)、《世界商业广告史》(杨海军、王成文)四册,是国内目前出版的第一套广告史研究丛书,也是国内第一套体系完整、特色鲜明、图文并茂的广告史学术专著。该丛书的出版,强化了广告史研究在整个广告学学术研究领域的学术地位。
“21st Century History of Advertising Research Series” Yang Haijun editor “21st Century History of Advertising Series” is Professor Yang Haijun of Henan University, under the auspices of the National Social Science Fund Project “Research on the History of Ancient China,” on the basis of the results of leading “History of Advertising Research The group consists of nearly 1.5 million Chinese characters and is divided into ”History of Ancient Chinese Commercial Advertising“ (Yang Haijun), ”History of Modern and Contemporary Commercial Advertisements in China“ (Su Shi Mei), ”History of Contemporary Chinese Commercial Advertisements“ (Huang Yanqiu , Yang Dongjie), ”The History of World Commercial Advertising" (Yang Haijun, Wang Chengwen) is the first set of books published in the history of advertising in China and is also the first academic monograph in the history of advertisement history featuring complete system, distinctive features and illustrations. The publication of this series reinforces the academic position of the history of advertisement research in the field of academic research in advertising.