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适应系统是市场营销的动态管理系统,它是企业经营整体战略规划的主要组成部分,属于行为科学的范畴。这个系统主体是企业,要素是商品,目的是营销。它是适应市场营销的前提和条件,基本符合麦金斯“7-S”框架中的“软件”内容。这个系统与企业经济发展是密切相关的。这符合事物发
Adaptation system is a dynamic marketing management system, which is the main part of the overall strategic planning of the business, which belongs to the category of behavioral science. The system is the main body of the enterprise, the elements are goods, the purpose is marketing. It is a prerequisite and condition to adapt to marketing, and basically conforms to the “software” content in the “7-S” framework of McGinn. This system is closely related to the economic development of the enterprise. This is in line with things