广告是频道的生命线,频道绝大部分收入来源于广告。广告经营需要频道各方面资源的整合,频道归根到底是靠频道的广告经营,这是目前的频道生存状态,我们在寻找新的经营方式的时候,也必须把传统经营做好。从这个意义上说,广告经营就是频道经营。广告经营不是单一的覆盖率、收视率 Advertising is the lifeblood of the channel, most of the channel revenue comes from advertising. Advertising business requires the integration of resources in all aspects of the channel, in the final analysis is the channel channel advertising business, which is the current state of survival of the channel, we are looking for a new mode of operation, we must also do a good job of traditional management. In this sense, advertising is channel management. Advertising is not a single business coverage, ratings