广播通讯的标题，是靠电波传播给听众的，由于听觉不同于视觉，广播通讯的标题在遣词用语、文采风格等方面，都要具有广播特色。朴质美—— 能听出“意”来听众不能像读者那样，有仔细思索和推理判断的余地。同时，听众尚有文盲等，较之读者“杂”；听众收听广播，多关心“与己 The title of a radio communication is transmitted to the audience by radio waves. Since the sense of hearing is different from the vision, the title of a radio and television communication must have the characteristics of broadcasting in terms of wording, style of writing and other aspects. Simple beauty - can listen to “meaning” to the audience can not, as readers, there is room for careful thinking and reasoning. At the same time, the audience are still illiterate, compared with the reader “Miscellaneous”; listeners listen to radio, and more concerned about "and their own