由媒体按照自身的主体特征, 去“选择”社会生活中实际发生的事件,并且由于媒体的介入而形成广泛社会关注、社会参与的行为过程, 可以构成所谓“媒体事件”。(引用胡智锋《中国电视策划与设计》)我们同样可以把这个理念引用到“媒体活动”中来。一个个精心策划的,有媒体参 By the media in accordance with its own main characteristics to “choose ” the actual events in social life, and because of the media intervention and the formation of a wide range of social concerns, the process of social participation can constitute the so-called “media event ”. (Quotations Hu Zhifeng “China Television Planning and Design”) We can also refer to this concept to “Media Activities”. One by one carefully planned media reference