电子商务(E-Business)的概念是IBM最早提出的,人们一直把它当作国际硬件制造商销售活动背后的市场推广行为,直到听到美国有个亚马逊(AMAZON)依靠电子商务使图书销量超过当年全美传统书商销售总额时,电子商务终于逐渐从概念走向应用,成为越来越多企业关注的焦点,而这个靠电子商务起家的企业所从事的就是图书出版业。 The concept of E-commerce was first proposed by IBM, and people used it as the marketing behind the sales activities of international hardware manufacturers until it heard that the United States had an Amazon relying on e-commerce to sell more books When the total sales of traditional booksellers nationwide in that year, e-commerce finally gradually applied from concepts to applications and became the focus of more and more enterprises. The enterprises started by e-commerce are engaged in the book publishing industry.