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研究了商品存在弹性需求的情况下,企业销售功能相同但有差异产品时的选址和定价问题.基于Hotelling 模型,建立了弹性差异产品的双寡头竞争选址定价模型.利用两阶段博弈过程,得出了企业的最优选址和相应定价.并分析了由此引起的价格战,讨论了价格战的形式及结果.
This paper studies the problem of location and pricing when sales function of the same product but different product under the circumstance of elastic demand of commodity.Based on Hotelling model, a duopoly competition location pricing model with flexible disparity product is established.Using the two-stage game process, Obtained the optimal location and the corresponding pricing of the enterprise, analyzed the resulting price war and discussed the form and result of the price war.